Samar started his career with Cadbury India Ltd. In the brand management function for the foods stream, and thereafter moved to sales for the Dollops Ice Cream business. After having worked there for 4 years, consequent upon the business being sold to Levers, he moved on to HLL where he was heading sales for Walls Ice Cream for Mumbai territory.
Thereafter he worked with Energiser Batteries, as Brand and Product Manager. Post that he joined Dabur India Ltd. To head Sales and Marketing for the Natural Products Business. After a 5 year stint there, he moved on to Pepsico Beverages International, initially as Head of Marketing for the Tropicana Juice Business.
After 2 years, he was transferred to the beverages business, where he handled field marketing for all FOBO territories pan India, Key Accounts and the three properties of Music, Movies and Cricket for Pepsi.
He spent 6 years at Pepsi, and joined Spencer’s Retail Limited to head marketing on March 1, 2006. Samar strongly believes that every moment he has spent with Spencer’s has been filled with learning, excitement and challenge. He believes in team work, empowerment and likes to lead by example.