Worked on over a million square feet of retail space for many national and international brands like Shoppers’ Stop, Crossword, Pantaloon Central, VIP Luggage, Parryware, Tanishq, My Dollar Store, Arc International France, Goodyear tires, United Breweries, Mahindra and Mahindra , Cartridge World, Hero Honda , Stori menswear, Carbon Jewellery, Loft , Reliance TimeOut , Reliance Jewels, Vision Express, Mom & Me by Mahindra retail etc.
Worked on the development of POS Strategies and solutions for various national and international brands like Allen Solly, Louis Philippe, Asian Paints, Ray Ban, Hero Honda, Carbon, Raymonds, Pepsi, Coca Cola, Britannia, Goodyear, Blowplast, United Breweries, Britannia, Wipro, Gillette, Nestle, HP, Gillette, TTK Prestige, Jockey, Grindwell Norton, Parryware, Witco, Whirlpool etc.
Been involved in Academia and training as Faculty and member of the Advisory Board at Bangalore Academy of Management’s retail management course, Aceline Retail Academy Bangalore, SP Jain Institute of Management Dubai’s retail management course, Welingkar Institute of Management’s retail management course, MICA’s retail management course, National Institute of Fashion Technology and the Retailers Association of India.
Pioneered VM&RD, India’s first and only exclusive magazine for retail design and VM, as Consulting Editor. Contributed articles for Times Retail Biz, VM & RD, Images retail, Business Gyaan and Storai (Retailers’ Association of India’s magazine) on Retail Management . Invited as speaker at forums and seminars for CII India, Indian Institute of Interior Designers, Conferences by Retailers Association of India and Instore Asia. Honorary member of the Store Fixture Manufacturers Association of India.
He is a post graduate Industrial Engineer with a qualification in Marketing Management and his career path comprises of 6 years as a Flight Commander of a Missile Squadron. This was followed by a retail career of 3 years as Head of Design at RAMMS India Pvt Ltd, 6 years as Associate VP Store Planning and Visual Merchandising at Shopper’ Stop, 3 years as a Retail Planning Consultant, 2 years as VP Store Development Lifestyle Business at Reliance Retail and currently as VP Store Development for Mahindra Retail.